Give the message a purpose
We define the occasion: an introduction to the company, a specialist event or useful information for an existing cooperation.
B2B email marketing
B2B email campaigns for employer communication
We develop email campaigns for consenting education, recruitment and business partners. They introduce approved employer information, events and specific opportunities for professional collaboration, with a clear purpose for each message.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Address the right partners
Content reflects the interests of each professional audience. Recipient eligibility and a clear unsubscribe route are part of the preparation.
Open a conversation
The message offers a practical next step and a named contact. Responses are directed to an agreed owner.
An illustrative project brief
Example: an invitation to talk
A business invites consenting education partners to discuss professional collaboration. The email explains the purpose of the meeting and links to an approved company profile.
Start a conversation
Let’s discuss what your project needs.
Which part of your working day should people understand better? We can agree an audience, useful source material and a suitable format.
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Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany